About the transaction

BlueBull, the Tech-focused Financial Advisory firm, has acted as exclusive financial advisor to WOBI in obtaining debt financing from Trea AM.

The objective is to use the funds raised to finance an ambitious plan that involves the development and expansion of exclusive top educational content for managers, and to enhance its digital distribution across the world.

With this transaction, BlueBull continues to consolidate its position as one of the leading financial advisors in the Edtech sector, as shown by the recent transaction with ISDI.

About WOBI

WOBI has more than 30 years’ experience in the production and distribution of value added management content, both for B2C and B2B, through digital and on-site events and on-demand ad-hoc content on its website.

The company’s goal is to help companies and their executives improve the way they manage and run organizations by producing and distributing the best business management content from the world’s leading experts.

Founded in 1988 as HSM Group and headquartered in Spain, the company has a global presence with 6 international offices in the United States, Australia, Italy, United Kingdom, Colombia and Mexico. Its clients include multinational companies from a wide range of sectors, and public organizations.


Digital products since April 2020

6Eventos icónicos

World Business Forum events with +10,000 attendees per year


Trea, founded in 2010, is an independent asset management firm with offices in Barcelona and Madrid, and with more than €5bn AUM.

Trea manages traditional mutual funds across equities, fixed income, balanced, and funds of funds through exclusive relationships with bank partners (Banco Mediolanum, Cajamar Group and Banco Mare Nostrum).



BlueBull is the Financial Advisory firm specialising in tech M&A with a focus on disruptive and high growth business models.

More information

Joaquín Duran
[email protected]

Alfonso Díaz
[email protected]


Operaciones Tech asesoradas en 2021


Profesionales de banca de inversión enfocados en tecnología

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