About the transaction
BlueBull, the financial advisory firm specialized in advising technology-driven and high-growth businesses in M&A transactions acted as exclusive financial advisor of Hyntelo on the sale to Assist Digital, a portfolio company of Ardian. Assist Digital has acquired a majority stake in Hyntelo with the intention to integrate Hyntelo’s AI and analytics capabilities into its customer experience offering, primarily aiming to establish an AI & Data centre of excellence within the group.
Founded in 2015 and headquartered in Rome, Hyntelo is the leading AI solutions company in Italy, that empowers businesses to unlock the value of their data through advanced artificial intelligence, machine learning, and predictive analytics. The company develops decision support systems and predictive algorithms that enable clients—primarily in Payments Sector and Pharma & Life Sciences—to generate actionable insights, anticipate market trends, and address complex challenges.
BlueBull exclusively advised the sellers of Hyntelo in identifying a strategic partner to drive the company’s growth and international expansion. Building on a strong foundation, Hyntelo is now ready to accelerate growth, expand into new industries, and strengthen its international presence.
Hyntelo is an AI-driven company offering enterprise-grade software solutions and specialised consulting services. With deep expertise in AI, data analytics, and software development, Hyntelo serves strategic industries through a mix of SaaS and consulting. The company has expanded from the Payments sector into Pharma & Life Sciences, forging global partnerships such as its AI collaboration with Veeva.
Hyntelo’s software and consulting solutions are trusted by global players and recognised for their impact across international markets, with around 85% of its revenue coming from abroad.
Backed by Italian investors, the Company is led by Giacomo Filippo Porzio, Renato Giacobbo Scavo and Gianluca Nastasi. Hyntelo counts 4 former Sant’Anna researchers, +20 AI & Data experts and 30+ tech professionals.
1st
European AI Partner
€11M
2024 Revenue
c80
Employees
Assist Digital provides digital transformation and Customer Experience (CX) solutions for global brands across sectors such as Automotive, Pharma, Energy, Financial Services, Retail, and Travel.
Its model combines advanced technology, AI capabilities, and human expertise to deliver a hybrid approach that enhances customer engagement and performance across marketing, sales, and customer service.
In 2024, Assist Digital reported approximately €220 million in revenue, driven in part by an inorganic growth strategy supported by Ardian.
The company counts over 5,000 employees—including 700 professionals, designers, and engineers—and operates in 13 EMEA countries.
€220M
Revenue 2024
5000
Employees
13
EMEA Countries with presence
"It has been a pleasure working with BlueBull, whose strong capabilities in Tech M&A and outstanding negotiation skills have been key to successfully manage the entire sale process"
Giacomo Filippo Porzio
Co-Founder & CEO
BlueBull is a leading investment bank with a presence in Southern Europe, specialising in advising technology and high-growth companies with disruptive and innovative business models.
More information
Joaquín Durán
[email protected]
Francesco Crovace
[email protected]
Luca Benvenuti
[email protected]
+40
Tech transactions advised
+30
Tech-focused investment banking professionals
We contribute to the growth of the digital economy advising entrepreneurs, corporates, and institutional investors on M&A and fundraising transactions.
