About the transaction

BlueBullthe Tech-focused Financial Advisory firm, acted as exclusive financial advisor to the shareholders of Mashme on the sale to LoopUp, (LSE AIM: LOOP), designing a tailor-made process, resulting in the creation of the leading provider of video collaboration solutions worldwide.

Mashme.iobased in Spain and San Francisco, provides a revolutionary cloud-based collaborative video solution which is transforming online education and corporate training by enabling immersive, real-time, integrated online multimedia collaboration for up to 160 students at significantly lower latency than other solutions currently available.

Based in the UK, LoopUp helps companies move their global communications to the cloud for greater work flexibility, increased productivity and reduced complexity and costs. LoopUp’s cloud platform comprises Cloud Telephony, Collaboration SaaS, and Managed Events.

About Mashme

Founded in 2013, Mashme has transformed remote education and corporate training through interactive learning experiences by creating a simulated, immersive educational environment that serves as a virtual alternative to face-to-face meetings.

The company provides a comprehensive set of solutions through mashme.io its proprietary collaboration platform, which allows students and presenters to interact in real time, providing a seamless hybrid and remote learning environment.

The solution can be offered in large video walls, with resolutions several times 4K, and powerful data analytics available to users, as the Room of the Future.

The Room of the Future is used by leading higher education institutions and corporate training environments worldwide.









About LoopUp

LoopUp (LSE AIM: LOOP), founded in 2003, is a cloud communications platform for external and specialized communications.

The platform combines internationally differentiated cloud telephony, business-critical external remote meetings and premium managed events and webcasts.

LoopUp’s clients benefit from a global service with a strong emphasis on security, reliability and simplicity, provided through in-depth industry expertise and careful customer care.

More than 5,000 enterprises around the world trust LoopUp with their important business communications – from major multinationals to fast-growing SMEs, public sector bodies and professional services firms.

The Group is headquartered in London, with offices in San Francisco, Boston, Barbados, Cardiff, Milton Keynes, Madrid, Berlin, Malmo, Hong Kong, and Sydney.

Since 2016, LoopUp has been listed on the AIM market of the London Stock Exchange (LSE AIM: LOOP).


2020 Revenue







Victor Sánchez, Founder & CEO

“A truly immersive solution transforming remote and hybrid learning environments”

Victor Sánchez, Founder & CEO

More information

Joaquín Duran
[email protected]

Alfonso Díaz
[email protected]