About the transaction
BlueBull, the financial advisory firm specialised in advising technology-driven and high-growth businesses in M&A transactions, acted as the exclusive financial advisor to Mabrian’s shareholders on its sale process to The Data Appeal Company, a portfolio company of the public entity Almawave Group. The Data Appeal Company will acquire a majority stake in Mabrian with the intention of positioning itself among the leading European companies in the global market for Destination Intelligence solutions in the Tourism Industry.
Founded in 2013 and based in Spain, Mabrian is the main data intelligence company specialized in the tourism sector. The intelligence system developed by Mabrian uses innovative algorithms to collect, aggregate and normalize large volumes of data in real time, in order to anticipate tourism market trends, consumer behavior and spending.
BlueBull exclusively advised Mabrian in the analysis of all available options in order to find a strategic partner that could support Mabrian’s growth and internationalization plan. The combination of both companies, Mabrian and The Data Appeal Company will solidify a leading presence in the travel intelligence sector globally.
Founded in 2013 and headquartered in Menorca, Spain, Mabrian is a leading company in the data analytics ecosystem for the tourism and travel sectors.
Its system, based on Big Data and Artificial Intelligence technologies, and supported by a team of tourism consultants, offers contextual information and trends in the tourism sector to destinations and companies in more than 40 countries.
Through the integration and cross-analysis of more than 30 global data sources, Mabrian offers up-to-date information on traveler behavior and preferences, travel demand, accommodation, spending, air mobility and connectivity, and tourism sustainability. Mabrian works with the most relevant actors in the tourism sector, including recognized tourism institutions such as the World Tourism Organization, WTTC, Turespaña, and Ministries of Tourism such as Qatar, Costa Rica, etc.)
+40
Customers
6
Real data modules
+25
Employees
Headquartered in Italy, The Data Appeal Company is part of Almawave Group (BIT: AIW), a listed leading player in artificial intelligence and natural language analysis.
Data Appeal’s AI-enabled solutions, products, and key performance indicators help businesses across all sectors reach their goals, optimize resources, obtain precise and reliable answers, and foster sustainability.
The Company offers services such as market intelligence, destination management, sustainability management, site selection, data enrichment for risk and reputation analysis.
+180
Countries covered
+200M
Global POIs
+130
Data sources
"BlueBull's expertise and strategic know-how have been indispensable in the operation, playing a key role in securing the optimal partner to elevate Mabrian to a new level and extract maximum value for the Company’s shareholders."
Santiago Camps
Founder & CEO Mabrian Technologies
BlueBull is a leading investment bank with a presence in Southern Europe, specialising in advising technology and high-growth companies with disruptive and innovative business models.
More information
Joaquín Durán
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Alfonso Díaz
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Luis Patiño
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Ramón Martínez
[email protected]
+44
Tech transactions advised
+30
Tech-focused investment banking professionals
With over 40 transactions closed since 2021 in the technology sector, BlueBull is the leading tech investmentbank in Southern Europe. A team of +30 digitally focused professionals contributes to the growth of the digital economy advising entrepreneurs, corporates, and institutional investors on M&A and fundraising transactions.
