About the transaction
BlueBull, the financial advisory firm specializing in advising high-growth and technology-driven businesses, acted as exclusive financial advisor to Heura in securing a €20M venture debt facility granted by the European Investment Bank (EIB). This strategic transaction strengthens Heura’s position as a European leader in sustainable plant-based food innovation.
Founded in 2017 and headquartered in Barcelona, Heura Foods is a next-generation food company developing cutting-edge plant-based meat alternatives with a mission to accelerate the protein transition and reduce environmental impact. The company focuses on creating high-protein, clean-label products using sustainable and non-GMO ingredients.
The €20M financing from the EIB, supported by the InvestEU initiative, will enable Heura to scale its R&D capabilities, enhance production processes, and expand its international footprint. The funding specifically supports Heura’s commitment to contributing to the European Green Deal objectives by reducing greenhouse gas emissions associated with food production and promoting sustainable, healthy diets.
BlueBull acted as exclusive financial advisor to Heura Foods, providing comprehensive support throughout the entire process—from initial preparation and strategic positioning to due diligence, structuring, and negotiation, ensuring a smooth and efficient execution of the venture debt facility. The transaction showcases BlueBull’s expertise in complex growth financings and its ability to deliver tailored capital solutions aligned with long-term strategic and sustainability goals.
Heura Foods is a leading European plant-based food company on a mission to accelerate the protein transition by offering sustainable, nutritious, and delicious meat alternatives. Its science-driven approach focuses on creating clean-label, non-genetically modified products with superior nutritional profiles, aiming to reshape the global food system for a healthier and more sustainable future.
+25
Countries served
+50
Product SKUs
#1
Market share in Spain
BlueBull is a leading investment bank with a presence in Southern Europe, specialized in advising high-growth and technology-driven companies with disruptive and innovative business models.
More information
Joaquín Durán
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Diego López
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Iñigo de Churruca
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+40
Tech transactions advised
+35
Tech-focused investment banking professionals
We contribute to the growth of the digital economy advising entrepreneurs, corporates, and institutional investors on M&A and fundraising transactions.
