About the transaction
BlueBull, the financial advisory firm specialized in advising technology-driven and high-growth businesses in M&A transactions acted as financial advisor of Havas on the acquisition of CA Sports. Havas has acquired a majority stake in CA Sports, consolidating its position in Spain in the sports marketing segment.
Havas is one of the largest communication groups in the world, operating in over 100 countries with more than 23,000 employees. Havas provides comprehensive solutions in marketing, content, creativity, and media through its various verticals, which include media agencies, creative agencies, customer experience, business consulting, brand consulting, as well as communication services, public relations, partnerships, and sponsorships.
BlueBull has advised Havas on the acquisition of a majority stake in CA Sports. This transaction strengthens Havas’ presence in Spain and integrates the acquired company into Havas Play, a transmedia content accelerator specializing in connecting brands with their communities through their passions. Under the leadership of Cinto Ajram, CA Sports, now part of Havas Play, will leverage all the synergies and capabilities of Havas, scaling the company to the next level.
Founded in 1835 by Charles-Louis Havas, Havas is one of the largest Communication and Advertising groups in the world.
With a global presence in over 100 countries, Havas is committed to creating meaningful brands.
It operates through three business areas: Media, Creative, and Health & Wellness.
+100
Countries
+23.000
Employees
CA Sports is a sports marketing agency specializing in the management of strategic sports sponsorship agreements and brand consultancy, as well as the activation and production of events and campaigns.
Led by Cinto Ajram, CA Sports has positioned itself as one of the leading agencies in the sector in Spain.
Currently, it has a solid base of over 40 clients, including top-tier players in sports such as football (FC Barcelona), motorsports (Hyundai), and sailing (America’s Cup).
3
Countries
+40
Customers
It has been a pleasure working with BlueBull, given their extensive experience and capabilities in the sector, and we are very excited about the acquisition of CA Sports.
Álvaro García
Havas Iberia CFO
BlueBull is a leading investment bank with presence in Southern Europe, specialized in advising technology and high-growth companies with disruptive and innovative business models.
More information
Joaquín Durán
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Pablo del Palacio
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José Luis Ferrando
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+40
Tech transactions advised
+35
Tech-focused investment banking professionals
We contribute to the growth of the digital economy advising entrepreneurs, corporates, and institutional investors on M&A and fundraising transactions.