About the transaction

BlueBull, the leading Southern European Tech M&A firm, acted as the exclusive financial advisor to Flat101’s partners in their sale to Minsait, designing a tailor-made process in line with the shareholders’ objectives and contributing to Indra’s digitalization process.

Minsait, an Indra company focused on digital transformation solutions, strengthens its offering by including Flat101’s capabilities in digital marketing, strategic consulting for conversion improvement, omnichannel and digital experience design and the development and implementation of e-commerce platforms.

Flat101 has a team of 150 professionals with a high level of expertise and experience in the digital marketing field, being a leader in CRO (Conversion Rate Optimization), SEO/SEM, Digital Analytics, Martech and UX/UI.

About Flat101

Founded in 2013, Flat101 is a company dedicated to the design and improvement of digital products in all areas of work involved in the final conversion of a customer.

Through its own CRO (Conversion Rate Optimization) methodology proven over 8 years of work, it focuses on improving the efficiency of any digital product (web, app, wearable, IoT, etc) and making it reach its maximum commercial performance point.

Flat101 focuses on the 4 main areas that influence conversion: UX, Business Tech, Digital Analytics and Traffic Management.

Their work philosophy focuses on technical quality and delivery, attention to detail, understanding their clients’ business models and providing close support to their clients.







About Minsait/Indra

Minsait, an Indra company, is a leading digital transformation and IT consulting firm in Spain and Latin America.

Minsait has a high degree of specialization and sector knowledge, which it complements with its high capacity to integrate the core world with the digital world, its leadership in innovation and digital transformation, and its flexibility.

Indra is one of the leading global technology and consulting companies and the technology partner for the key operations of its clients’ businesses around the world.

It is a leading global provider of proprietary solutions in specific segments of the Transportation and Defense markets. Its business model is based on a comprehensive offering of proprietary products, with an end-to-end approach.



Turnover 2020





Turnover 2020



Leading position in digital marketing

In a context of strong momentum for the digitalization of commercial distribution with e-commerce solutions and the reconfiguration of consumer relationship channels with a greater weight of digital media, Flat101 has a team of 150 professionals with a high level of qualification and extensive experience in the field of digital marketing and sales, offering solutions to leading clients in all sectors.

With Flat101, Minsait positions itself with a complete offer in the field of digital marketing and sales, with a differential capacity for customer data analytics in digital media and channels. Flat101 strengthens Minsait’s end-to-end value proposition, which includes, in addition to digital marketing, strategic consulting for the commercial function, the design of customer experiences and journeys focused on digital relationships, and the development and implementation of e-commerce platforms.

BlueBull is the Financial Advisory firm specialising in tech M&A with a focus on disruptive and high growth business models.

Más información

Álvaro Ibáñez
[email protected]

Joaquín Durán
[email protected]


Tech transactions advised in 2021


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