About the transaction

BlueBull acted as the exclusive financial advisor to the shareholders of Deporvillage in the sale of a majority stake to ISRG, the Spanish subsidiary of the British multinational JD Group, designing a tailor-made process in line with the shareholders’ objectives.

Iberian Sport Retail Group (ISRG) is the leading multi-brand sports retailer in the Iberian Peninsula with a network of 364 stores in Spain and Portugal among its four brands: Sprinter, Sport Zone, JD Sports and Size?

Deporvillage is the leading e-commerce platform in Spain in the sale of outdoor sporting goods, having grown by more than 90% its turnover in 2020 and has a team of 200 professionals.

About Deporvillage

Founded in 2010, Deporvillage is a company dedicated to the online sale of sporting goods of leading brands, with a high specialization in the categories of cycling, running and outdoor.

The company is the leader in Spain, Italy and Portugal; and with presence in France, United Kingdom and Germany, where it is growing at a high rate.

Deporvillage offers an extensive catalogue of sporting goods through its website, with more than 237,000 references and 500 brands. In 2019, the Company launched two own brands of cycling gear: Finisseur and DPV.

Its website is available in 6 languages, has exceeded 9 million monthly visits and serves worldwide an average of more than 4,000 orders per day.


Turnover 2020







About ISRG

Iberian Sport Retail Group is the second largest multi-brand sports retailer in the Iberian Peninsula, with 364 points of sale in Spain and Portugal.

The company was created in 2018 by JD Group after merging its subsidiaries in the Iberian Peninsula: JD Sprinter and Size? and Sport Zone in Portugal.

ISGR currently has a workforce of more than 6,000 employees and annual sales of more than €700 million, with a market share of 11%, being the second largest sports equipment retailer in Spain and Portugal, after Decathlon.

JD Group is a UK-based listed company and a leading multichannel retailer of sporting and outdoor goods. It has a market capitalization of over €11 billion and an annual turnover of ~€7 billion.


Turnover 2020


Stores in Spain and Portugal




Market share

Leading position in the sale of sporting goods online

With the acquisition of Deporvillage, ISRG strengthens its position in the sale of sports equipment, complementing its offline sales channel with Deporvillage’s strong international online presence and its specialization in outdoor sports.

Deporvillage will maintain its current management team, supported especially by its 2 founders, Xavier Pladellorens and Àngel Corcuera.

More infomation

Joaquín Duran
[email protected]

Alfonso Díaz
[email protected]